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Radius Bank is a leader in financial technology, winning several awards in recent years for its innovative approach to online banking. The Boston-based fintech firm reached out to 100 Danish with a tall order—reinvent our marketing presence in less than six months to coordinate with the launch of several other digital initiatives. With a tight deadline and over a hundred pages of content to consider, Radius Bank needed a digital agency that could work collaboratively with their internal team, execute on a tight timeline, and develop a beautiful yet flexible marketing touchpoint for their tech-savvy audience.

Create a beautiful, on-brand marketing site with the following challenges in mind:

• Security:Banking properties carry a number of challenges specific to the financial industry. The most important is security and trust. Before we could concentrate on design and user experience, we had to meet stringent security protocols.  
• Velocity: We had to accelerate our deep discovery process to meet Radius’ timeline for release. We worked with their team to quickly uncover the message that they want to convey to their banking members and prospective clients and incorporated that message into our project. 

Scale:Radius has a robust suite of services covering personal, business, and institutional banking. To accommodate their wide-ranging page requirements, Radius Bank tasked us with developing a suite of robust and flexible page designs. 

100 Danish was able to deliver on time and budget, and Radius Bank was thrilled with the result. They loved the look and flexibility of our pages and our ability to tackle even the thorniest of design challenges. A year later and Radius Bank still turns to 100 Danish to design digital spaces that accommodate their innovative, iterative approach to online banking. By using core values of radical candor, thoughtful consideration, and boundless creativity as a framework, we were able to build a successful product.

• Radical Candor: To create a final product at the speed required by Radius Bank, we had to build a high-trust relationship quickly. Through frank and insightful conversations, interviews, and project management, we were able to build a relationship and a workflow that facilitated success.
• Thoughtful Consideration: To successfully build a beautiful marketing site, we had to consider every detail from security to user experience. Attention to the fine points in the face of a tight deadline is a hallmark of a 100 Danish project. Our ability to execute without losing track of the nuance and singularity that make Radius Bank different from its competitors is what makes us different.
• Boundless Creativity:Radius Bank needed a design that worked with the other digital properties set to release and a design that captured the overarching style of their brand. They also needed flexible pages that would cover their needs both today and in the future. Creating consistency, beauty, and staying on-brand for Radius Bank required vision and imagination. In the end, our resourceful team of creative thinkers was able to deliver a great product to a great bank.