Your partner in transforming healthcare

Leerink Transformation Partners is a premier healthcare investment firm comprised of industry leaders with decades of experience. Their team’s investment, operational, and overarching healthcare acumen position them as growth leaders leveraging disruption and innovation in an ever-changing $3 trillion industry. LTP reached out to 100 Danish to build a marketing website and to conduct a company rebrand, and they only had four months to give. They needed a digital agency that could produce an online destination that conveyed the investment opportunity in healthcare while retaining the style and sophistication of a top-tier growth equity firm. LTP also wanted 100 Danish to capture the diversity of their portfolio partners and founders within the new design—each of whom has a distinct brand and message.

Create a beautiful, sophisticated marketing website. Build an accompanying brand that anchors the marketing site. Major considerations included: 

• Global Branding: LTP’s partner portfolio consists of dozens of firms, each with a unique brand, color scheme, and mission statement. With an emphasis on the founders of each firm, LTP wanted 100 Danish to create a unifying design that would bring order to this disparate group. 
• Clarity: Build a vibrant, interactive, and digestible narrative around healthcare. Website visitors should understand and feel excited about industry-based growth opportunities. They should come away knowing LTP is uniquely positioned to help them capitalize on industry shifts and innovations. 
• Velocity: To meet LTP’s timeline for release, we had to work fast. In addition to deep discovery and creative design, this project required buy-in from LTP’s managing partners and fund associates. Having little time and a high level of oversight meant we needed flawless project management planning. 

Leerink Transformation Partners required a digital presence that reflected the global reach and years of experience behind their preeminent growth equity firm. We built a brand and a marketing site on time and budget that exceeded LTP’s expectations. LTP loved the interactive hero element on the homepage, visually representing the global, yet connected nature of their portfolio partners. They still report receiving compliments on our smart take on the healthcare story and now trusts 100 Danish to be their official digital brand ambassadors. Here’s how we were able to build a successful product for Leerink Transformation Partners: 

• Unique Insights: Distilling the complex story of the healthcare industry into something cohesive and clear required discovery and insights that go beyond the common digital agency’s protocol. We worked with the LTP team and pushed hard to come up with a cohesive, innovative design that our client embraced. 
• Radical Candor: Working at an accelerated pace requires frank and productive collaboration. We were able to build a foundation of trust with LTP that facilitated project management and allowed us to keep pushing forward and deliver on schedule. This high level of trust and partnership still carries through to our projects with LTP today. 
• Boundless Creativity: From the spinning globe on the homepage to the compelling overarching design that starts conversations for LTP, creativity drove this entire project. We were able to hit every requirement—from unifying the partner portfolio to messaging the opportunity in healthcare—by taking a creative approach to our product development.