All in one personal mobile health app experience.

Health Management Resources (HMR) is an intensive weight-loss and lifestyle-change program designed to help members lose weight fast and build healthier routines that last. Working closely with the lead agency on the project, Ciampa Creative, 100 Danish was brought in to execute on the new app’s user interface and user experience. Day Won joins members and their champions together to complete movement-, mindfulness-, nutrition-, and self care-based tasks that lead to a healthier and more enriching lifestyle. Our team was able to create a delightful, smooth, and intuitive UI/UX that keeps Day Won users coming back.

HMR’s new app needed to be collaborative, intuitive, and vibrant. It should veer away from the badge mentality of competition that pervades many of HMR’s market competitors. Also, because the client used two digital agencies to complete the app, HMR needed a project management framework that is iterative, collaborative, and fast-paced. 

• Project Management: Working with creative partners opens up a project to severe delays if not managed smartly and iteratively. To work with HMR and Ciampa, we decided to incorporate a scaled agile framework to our project.
• Application Architecture: To create a seamless and user-friendly portal for Day Won users to interact with their champions, we needed an intuitive and visually informative interface. It needed to make sense within the context of other actions—like task completion and advice transmission.

The Day Won final product not only exceeded HMR’s expectations, but it also won a Health and Wellness Design Award. Through deep-thinking and intuitive design, 100 Danish was able to create a user experience that was clean and friendly. We also incorporated new features such as champion encouragement and compliments for achieved tasks. We were able to work with our partner Ciampa Creative through an Agile framework that facilitated the rapid design requirements. These are the primary core values that define the Day Won project:

• Boundless Creativity: By taking a creative approach to the HMR app, we were able to develop additional features that delight users. Our work helped keep users interested in the Day Won app and motivated them to complete their weekly tasks. These innovative ideas include champion/user interaction features and positive reinforcement ideas that keep users from being discouraged. 
• Radical Candor: Through honest and open discourse, we were able to keep this complex project from becoming convoluted. Finding and sharing information quickly, working within an iterative agile framework, and removing ego from the equation allowed us to deliver a successful end product collaboratively. 
• Thoughtful Consideration: We helped build Day Won with users that are at the beginning of their wellness journey in mind. These users need the right kind of encouragement to build up healthy habits and avoid feeling discouraged. 100 Danish focused on UI/UX details that took these users, who are making their first fragile steps toward a better life, into consideration.